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Creative Collective
Artificial intelligence

AI videos.

Artificial Intelligence (AI) is a tool that Robb has embraced from the outset. Throughout his life, he has prompted actors, animators, designers, cameramen, musicians, and every type of creative. Now, he is prompting a computer, and it’s not that different. While his colleagues aren’t machines, we all draw inspiration from our influences, and knowledge is the foundation of creativity. Computers are treasure troves of knowledge, and the more literate and educated one is, the more steeped we are in the history of our craft, the more exciting the outcome. The dialogue between colleagues is the space where art happens; so too in AI, it’s in the interplay between the artist and the machine that creativity takes flight. The French concept of objet trouvé, or found object, is highly relevant here, as in AI, unexpected things emerge that inspire and trigger other ideas.

Commercials & spec spots.

Spec spot

Georgia On My Mind

This was part of a pitch to the State of Georgia. It was a spec spot to promote Georgia's parks. Entirely created using Luma Dream Machine.

Mother's Day

I'd like to teach the world to sing

Harking back to the famous Coca-Cola advert, "I'd like to teach the world to sing," we wished mothers everywhere a happy day. Created with Luma Dream Machine.

Christmas

Starman

Written by Nadia Voukitchevitch, and animated by Robb Hart. This was the Creative Collective's homage to the UK retailer John Lewis's tradition of Christmas adverts that evoke the feelings of the season.

Music videos.

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